Skip to content

Nokia Signs Lumia Deal with Nigerian Movie Service ‘iROKOtv’

January 30, 2013

Streaming ‘Nollywood’ movie service iROKOtv has partnered with Nokia NOK1V.HE +1.80% to launch the Nigerian company’s first mobile app, exclusively on the Windows Phone platform, the company announced Tuesday.

For the struggling Finnish phone giant the deal is a way of trying to build momentum. While Nokia is a major brand in Nigeria, and has done other content deals on its lower-spec Asha range, this tie-up with the Lagos- and London-based company is designed to build awareness for its Lumia range.

For iROKOtv, the deal is about getting access to Nigerian consumers, although the offer is open to any Lumia owner worldwide. A deal in France between Paris-based streaming music service Deezer and Orange resulted in a huge uptake in Deezer users in France. Given that the deal targets just Lumia phones it won’t be on that scale.

Nollywood is the name given to the Nigerian movie business, second only to India’s industry in terms of the number of titles released a year.

Jason Njoku, CEO and Founder of iROKO Partners, said Nokia engineers had worked with iROKOtv to help them build the app. “Most importantly, they have helped to optimize it for Nigeria’s networks.”

Mr. Njoku expected Lumia users in Nigeria, who will get the first three months access to iROKOtv’s premium service free, mainly to access the library of 5,000 movies over Wi-Fi networks, although “a lot done technically with this app to make it feasible to use on 3G.”

The app will give customers extras including interviews with Nollywood stars and additional news.

Outside of the Nigerian community iROKOtv is something of an unknown. Formed in 2010 by Mr. Njoku, a multiple-times failed entrepreneur living in the U.K., he had moved back in with his mother. She asked him to find some Nollywood movies to watch online. When he was unsuccessful he realized there was a huge untapped market.

The company started life as a YouTube channel before launching as a company in its own right in 2010.

While the company has been successful in targeting the Nigerian ex-pat community mainly in London and New York, where the company has offices, reaching African consumers has been harder he said.

“2013 is Africa year. We are very focused on finding African solutions. There are more people using iROKOtv in London than there is in the whole of Nigeria. This is ridiculous.”

Mr. Njoku closed an $8 million funding investment round from Tiger Global in April 2012.

Advertisements

From → Phones

4 Comments
  1. I know this if off topic but I’m looking into starting my own weblog and was wondering what all is needed to get setup? I’m assuming having a blog like yours would cost a pretty penny? I’m not very internet savvy so I’m not 100% certain. Any recommendations or advice would be greatly appreciated. Many thanks

  2. Greetings! I know this is kinda off topic however , I’d figured I’d ask. Would you be interested in exchanging links or maybe guest writing a blog post or vice-versa? My blog goes over a lot of the same topics as yours and I feel we could greatly benefit from each other. If you happen to be interested feel free to shoot me an email. I look forward to hearing from you! Terrific blog by the way!

  3. Hi there would you mind letting me know which webhost you’re utilizing? I’ve loaded your blog in 3 completely different web browsers and I must say this blog loads a lot faster then most. Can you recommend a good internet hosting provider at a fair price? Many thanks, I appreciate it!

  4. Good day! Would you mind if I share your blog with my myspace group? There’s a lot of people that I think would really appreciate your content. Please let me know. Cheers

Comment

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: